Excerpt from the Preface by T. Colin Campbell and Howard Jacobson

The Preface by Drs. Campbell and Howard Jacobson captures so well the heart of Journey’s message.  Here’s a tiny peek: …

When my Whole contributing author and co-writer of this preface, Howard Jacobson, told me that Lani Muelrath was working on the book you now hold in your hands, I knew it was the companion volume to Whole that needed to be written.

Lani has been on the plant-based journey far longer than we have (decades, in fact, before I coined the phrase “whole food, plant-based” to describe more accurately than “vegan” the dietary pattern shown to promote individual and global well-being). As she humbly writes, she’s made all the mistakes so you don’t have to. It’s one thing to have a guide who’s already mastered the path you’re about to walk; it’s another thing entirely when that guide has devoted herself to understanding how and when and why people succeed and how, when and why they stumble. 

Lani’s own transition to a whole food, plant-based lifestyle and subsequent health, energy, and fitness are admirable and instructive. But it’s her experience coaching thousands from initial awakening to unconscious competence that makes her a powerful partner on your own plant-based journey. As researchers, we have long love affairs with valid data and validated theories. We’re happy to report that this book contains both.

Not only has Lani scoured the medical and nutritional literature to present her case for a plant-based diet, she has also devoured the literature on habit formation and behavior change, exercise physiology and brain function, and psychological processes of decision making. The most useful data, however, comes from Lani’s own research. She surveyed over 1200 people at various stages of the plant-based journey, to discover what they found helpful, what strategies did and didn’t work, and what advice they’d give to someone just about to take the first step.

If you are just starting out, or finding yourself struggling to eat in accord with your knowledge and your values, or looking to take your plant-based game to the next level, The Plant-Based Journey is your new best friend…”* …and lots more.

Grab your free personal copy of the Preview now and enjoy the entire preface – (which also spills some interesting details about the journey of The China Study!)