Remember those ‘toning’ shoes that were so hot on the market a couple of years ago?
In October 2010, I reported in to you with a short video warning about the false claims that were being made in the Reebok “EasyTone” shoe commercials. You can see that video here: “Toning Shoes: Will they really give you a better body?”
Now, any shoe that gets you to motivated to walk more is good in my book. But Reebok made millions with misleading advertising that claimed to:
- Easy tone shoes would strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes
- that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles
- that walking in EasyTone footwear had proven to lead to 11 percent more strength and tone in the hamstring muscle
- that walking in EasyTone footwear had proven to lead to 11 percent more strength and tone in the calf muscles than regular walking shoes.
The FTC (Federal Trade Commission) alleges that starting early in 2009, Reebok made these claims through print, television, and internet advertisements. At $80 to $100 a pair, racking up these sales Reebok racked up some major bucks. The FTC has charged Reebok International with a settlement for “deceptive advertising of EasyTone and RunTone shoes as being the ‘toning shoes’ of one’s legs and buttocks”. Rebook has agreed to pay the $25 million settlement.
If you bought a pair of these shoes and would like to file a claim for funds, go to: Reebok Easytone Litigation
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